Small BUsiness Mrketing Budget and How to Make one.
A million different jobs await you when you initially start your small business. It can be overwhelming when you have so many responsibilities. One of the most important—and one that is frequently overlooked—is marketing your company's products or services. If you don't get the word out about your company, how would your clients know that you exist in the first place? There are numerous additional duties that fall under the marketing umbrella: Who am I intending to target with my marketing efforts? Where am I going to go shopping? What do I want to achieve in terms of marketing? The answers to all of these questions contribute to a single broader question: what is my marketing budget. Your marketing budget is both informed by and determined by your marketing plan, which is outlined in detail in your marketing plan. In this case, setting a small business marketing budget is an essential first step. Without one, you run the risk of overspending and negatively impacting your whol...